A.P.C. City totes — a functional heritage
26 April 2024
In the depths of A.P.C.'s archives lies a series of totes that quietly express the brand's ethos, namely The City Totes.
Originating from a pragmatic aim to repurpose leftover materials, each tote is crafted from deadstock fabrics, minimizing waste while imbuing distinctive character. Central to their design is the incorporation of city names, sold exclusively in the cities they represent, fostering local community and global connections.
Once ubiquitous, they now hold a specialized role; reserved for special events, projects, or store openings, these totes symbolize shared experiences. In their place, the rPET totes were introduced, equally echoing the principles of durability, practicality, and minimal branding, while embodying a more universal design.
The A.P.C. City Totes stand as a reflection of the brand's enduring legacy, subtly weaving stories of creativity, community, and conscious consumption.