A.P.C. The Brand

Founded in Paris in 1987 by Jean Touitou, A.P.C. (Atelier de Production et de Création) offers timeless, long-lasting pieces to customers searching for quality, authenticity and charisma.

A.P.C. focuses on simplicity, durability and versatility. Centred on quality fabrics, each creation is demure yet classic, incorporating a touch of irreverence that sometimes verges on eccentricity. A.P.C.'s denim and demi-lune bag represent the brand's commitment to quality, timeless design and attention to detail.

Impeccable tailoring and a discreet look characterise the A.P.C. silhouette, with clothes designed to reveal the wearer's personality rather than the other way round. Aimed at the style-confident who prioritise environmental concerns, A.P.C. appeals to people who value quality over quantity and appreciate the beauty of simplicity. 

A.P.C.'s core values derive from authenticity and transparency, combined with a sense of belonging and sustainability.