25 February 2025

To mark the tenth anniversary of one of California’s coolest brand A.P.C. teams up once again with their LA-based friends Brain Dead for a collaborative series of elevated basics celebrating craft as a creative mindset. In this capsule, denim—a signature in both brands’ design codes—plays a big role, and it’s referenced as the main canvas across the pieces of the collection.

Brain Dead’s Type00 Denim gets reinterpreted here and expanded to a Trucker Jacket, a Bell Hat, and a Tote Bag, all coming in Indigo wash. A Raglan Hoodie and a Short-sleeve Tee featuring Brain Dead’s Logo Hed hacked by the A.P.C. stamp complete the release.

Shot in Paris, the campaign celebrating the launch of the collection features Brain Dead’s founder Kyle Ng, and A.P.C.’s founder Jean Touitou playing Velvet Under- ground’s classic Pale Blue Eyes. “I don’t know why I feel freer when I travel West, and Brain Dead is out there in every sense of the word”, says Jean.