A.P.C. The Brand

Founded in Paris in 1987 by Jean Touitou, A.P.C. (Atelier de Production et de Création) offers timeless, long-lasting pieces to customers searching for quality, authenticity and charisma.

A.P.C. focuses on simplicity, durability and versatility. Centered on quality fabrics, each creation is demure yet classic, incorporating a touch of irreverence that sometimes verges on eccentricity. A.P.C.'s denim and demi-lune bag represent the brand's commitment to quality, timeless design and attention to detail.

Impeccable tailoring and a discreet look characterize the A.P.C. silhouette, with clothes designed to reveal the wearer's personality rather than the other way round. Aimed at the style-confident who prioritize environmental concerns, A.P.C. appeals to people who value quality over quantity and appreciate the beauty of simplicity. 

A.P.C. introduced the "Interactions" project in 2019 to highlight collaborative collections with musicians, designers, brands, and fashion icons. Current and past Interactions can be viewed here.

A.P.C.'s core values derive from authenticity and transparency, combined with a sense of belonging and sustainability.